Inaugurated in March, the Muraless Art Hotel in Verona recently became part of Bwh's Worldhotels Crafted soft brand of tailor-made design hotels.
Art works by 50 street artists
The 94-room property on three floors is a living art gallery, having been decorated by 50 of the best-known Italian and international street artists. This includes the imposing external façade created by Mr. Brainwash, famous for his works full of references to pop art and for his participation in Banksy's documentary Exit through the Gift Shop.
“Immersive experiences for guests”
"We welcome the Muraless Art Hotel which enriches our portfolio in Verona, - says Sara Digiesi, Bwh Hotels Italia & Malta CEO. -This hotel surprises guests through art. In fact WorldHotels Crafted is a unique hotel brand that give guests an immersive experience, with sophisticated storytelling and a valuable artistic project behind them.
Close to the Verona trade fair grounds
Each area of the new Verona hotel is a celebration of Italian creativity, from scientific innovators to masters of Renaissance art and icons of cinema and music. In fact, each room is dedicated to a different aspect of Italian culture. Located close to the Verona trade fair grounds and the main communication routes, the hotel also has functional spaces for meetings and events as well as a lounge bar.
“Rooms can be customized by companies”
"In July 2021, during the pandemic, we started a project to redevelop an existing hotel, using street art to enhance its Italian soul,- says Gianmaria Villa, the founder and president of the Velox Group and owner of the Muraless Art Hotel. -Our property combines hospitality with an urban art museum featuring talented street artists. It offers an immersive experience of Italy’s culture and art, with rooms that can be customised by companies through the Adopt-a-Room project. The investment, which is completely self-financed, aims at enhancing the Verona area, with a property that has been developed respecting environmental sustainability and energy efficiency. This 4-star for business and leisure customers is positioned in the medium-high segment."
