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Bwh’s latest Italian opening is the Best Western Hotel Green City in Parma

By Friday, 17 May 2024 12:01

The Best Western Hotel Green City in Parma is the latest Bwh Group to open in Italy. 

“The Bwh brand is synonymous with…innovation and vision”

The property is part of IncHotels, owned by the Incerti family, which boasts two other hotels affiliated with Bwh Hotels Italia & Malta. Recently renovated, the new Parma hotel has 48 rooms, a large garden, a restaurant also open to external guests, and a car park with surveillance. "The choice of Best Western was a natural one for our group’s new hotel,- says Francesco Incerti, partner and board member of Bwh Hotels Italia & Malta, -In fact it is our third affiliated property. For us hotel entrepreneurs, the Bwh brand is synonymous with extensive strategic business as well as commercial support, innovation and vision, all of which are essential for anyone operating in our field."

The Best Western Hotel Green City is only 500 metres from Parma’s airport

The Best Western Hotel Green City in Parma is ideally located to reach the main attractions and resources of the area: it is only 500 metres from the Giuseppe Verdi Airport, is close to the Parma Exhibition Centre and about four kilometres from the city centre. This is the fifteenth Bwh hotel in Emilia Romagna and the second in Parma. "We are proud to strengthen our presence in Parma, aware of the growing appeal of a destination that is also increasingly appreciated by international visitors for its artistic and cultural heritage, for the excellence of the Food Valley, and for its rich economic fabric," adds Sara Digiesi, CEO of Bwh Hotels Italia & Malta.

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