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The Hotel Massafra in Apulia will open in May as a Bwh affiliate

By Thursday, 18 April 2024 13:33

The Hotel Massafra will be a new Apulian entry for the Bwh Hotels Italia group. 

49 guestrooms and two meeting rooms

In Massafra in the province of Taranto, near the local marinas, the Best Western Hotel Massafra will be inaugurated in May. The hotel will have 49 rooms on two floors, a restaurant with an outdoor area, and a fitness room. Two meeting rooms will also be available, one for up to 120 people that can be divided into three rooms, plus a second room for small meetings

"The choice of affiliation seemed strategic from the start”

The owners are the Cancro brothers, who have retail businesses and wanted a partner like Bwh Hotels Italia for their debut in hospitality "The choice of affiliation seemed strategic from the start: our objective of diversification passes through agreements with solid companies and well-known brands. Bwh Hotels Italia has both, and will support us in  the management, marketing, communication and design of our new hotel,- says Pio Cancro This is the fourth Bwh in Apulia.

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