Grand Hotel Flora will reopen in April in Sorrento, completely renovated and debuting as a four-star design hotel.
Maintaining a strong link with its history
Designed as an open and dynamic place and with a panoramic rooftop, the new Grand Hotel Flora is set to become an instant social hub in the heart of the Amalfi Coast. Founded in the 1960s and managed for many years by the Mascolo family, the Grand Hotel Flora has been a historic address for local hospitality, growing under family management based on daily passion and personal dedication. Today, with the third generation taking over the management, the hotel is embarking on a process of profound transformation that is renewing its identity and positioning, while maintaining a strong link with its history.
Respect for local traditions and authenticity
The project is based on a clear entrepreneurial vision, focused on the development of a contemporary, lifestyle-driven and design-conscious hospitality model, with an eye also on the future expansion. The aim being to build a recognizable identity, made up of sophisticated food and beverage services and respect for the tradition and authenticity of the local area. The complete renovation project, overseen by architect Giuliano Andrea Dell'Uva, strikes a balance between restoration and contemporary style, restoring the historic hotel's original spirit and charm, reinterpreted with a modern sensibility and lightness.
A contemporary tribute to local artisans
The new lobby, restored to the styleof the years when it first opened, welcomes guests like a large Sorrento home: here, a restored historic piano, vintage furniture and a white ceramic fireplace have found a new home. The shades of blue of Sorrento’s sea reflect in the hand-glazed terracotta floor of the large entrance hall, while the light staircase designed in the late 1960s now overlooks a garden with date palms and citrus trees. The entire project is a contemporary tribute to local artisans, who played a leading role in the creation of the hand-painted flooring, boiserie and mosaic panels.
