Miramis is the new luxury hotel brand of the Swedish investment group Qarlbo.
Investing in urban regeneration projects
This is the launch of the Erqole Collection, an Italian hospitality company that is part of the same Scandinavian group. The brand's launch portfolio includes the La Roqqa hotel and the Isolotto Beach Club in Porto Ercole, both of which will open in 2023, together with the Torre di Cala Piccola hotel in Porto Santo Stefano and the La Capitana farmhouse in Magliano, Tuscany, which will both undergo major renovations. In addition, as part of a series of urban regeneration projects, a new hotel is to be built in the area of the former Cirio factory, also in Porto Ercole.
“Exploring unique tourist destinations”
“With Miramis we are celebrating a new brand. Our objective is to explore unique tourist destinations and create authentic and unforgettable experiences,” says Qarlbo Hospitality's CEO, Flavio Bucciarelli. The brand intends to base its identity on the values of social and environmental sustainability, respect for communities, and innovation. A goal reflected in the decision to hire local staff, source raw materials regionally, and embrace a farm-to-table philosophy supported by its own gardens.
A carefully selected portfolio
“The launch of Miramis is an important milestone for our company,- added Erqole's CEO Stefano Cuoco. -With a carefully selected portfolio and a solid operational base, we are ready to embark on this exciting journey.”
