Together with the Londra Palace Venezie and the Umbrian Borgo dei Conti, The Place Florence, owned by the Babini family, has joined the new The Hospitality Experience brand.
“Expert travellers are looking for authenticity rather than marble walls”
“I have always been a proponent of tailored hospitality, based on human relationships, made up of people with heart and soul, who welcome guests as if they were in their own home,- says Claudio Meli, general manager of The Place Florence. -Redesigned exclusively with the collaboration of Tuscan artisans, I think we have managed to overcome the extremely difficult challenge facing many major international brands today, which is that expert travellers are looking for authenticity rather than marble walls, Jacuzzi tubs (a must in 5-star hotels twenty years ago) and opulence. They want to stay for the added value which is the human factor, that sense of place they find here when our concierge welcomes them as if they were at a Florentine friend’s home. The same applies to our restaurant The Kitchen & The Bar, where our chef Asso, uses only local organic products, for his genuine, traditional menu.”
Surprising customers who are used to having almost everything
“I always say. that in a hotel you have to feel at home - actually it must be better than a home and make guests feel at ease. And here you get that very special, genuine and pampering service that we all crave when we are on holiday. Guests of The Place hotels also find that doors normally closed to the public open for them. Apart from the private opening of a museum, there are simple experiences that are unthinkable for most visitors. For example, we take our guests to visit artisan ateliers that we support through our foundation The Place of Wonders, where even today, thanks to made-to-measure craftsmanship, artisans produce creations that are admired the world over.”
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