A contemporary-style boutique hotel, the newly opened Nh Milano Buenos Aires has 100 elegant and modern rooms. The wow feature is the Mash-up Cocktail Bar, designed to be a focal point not only for hotel guests but also for locals. The hotel also features a terrace and a panoramic gym.
“Important for both business and leisure travel”
“We are thrilled to include NH Milano Corso Buenos Aires in our portfolio of Milanese properties, as this city holds strategic importance for both business and leisure travel,” explains Marco Gilardi, NH Operations Director for Italy and the USA. “It allows us to cater to a young, cosmopolitan clientele that is constantly seeking new experiences. In three words: pop, young, and dynamic.”
Socializing from cocktail time to after-dinner drinks
To highlight the hotel's focus on engaging with the community, the NH group commissioned a study on how Italians socialize over drinks, aperitifs, or cocktails after dinner. It revealed that over 75% go out for drinks at least once a month, with 45% doing so at least once a week. Sone 11.5% expressed a preference for hotel bars which they perceive as sophisticated and with a good selection of cocktails and wines, and high-quality service. A significant 47% identified the aperitif as the ideal occasion, while 26% indicated dinner time, and 27% preferred after-dinner drinks.
