In just five months Italy has gone from sixth to first place, and is the number one country in Europe for the number of congresses hosted.
An absolute first for Italy
Italy is the first destination in Europe for congresses and conventions hosted in the year 2023 according to the annual report of ICCA - International Congress and Convention Association, the international association grouping MICE operators. The achievement is an absolute first for Italy and is the result of years of growth in the sector, with a gradual climb from sixth position in 2018-19, to second place in 2022, and reaching the coveted first position in 2023
“Conference tourism is a fundamental asset for the entire industry"
"Every great result brings with it a lot of satisfaction, but also the energy and courage - which the Meloni government certainly does not lack - necessary to support the sector towards constant, structural and intelligent growth that sees conference tourism as a fundamental asset for the entire industry," said tourism minister Daniela Santanchè.
