The Soges group, is moving outside the borders of Tuscany for the first time and making its debut as a white label company.
A nine+nine-year rental contract
The Florentine company has, in fact, signed a nine plus nine rental contract with Step Real Estate for the management of the future Meliá Venezia Lido, formerly known as Hotel Helvetia. The affiliation with the Spanish brand is the result of a further franchising agreement.
The hotel will open on 30 June
The property will be inaugurated on 30 June. Located on the Gran Viale del Lido di Venezia in a completely renovated 1920s complex, it will be a 4-star superior hotel with 60 rooms, a restaurant and a bar. With this new entry, the number of hotels operated by Soges will be 12, ten of which are managed under the in-house brand Place of Charme. The lease value, starting from the third year, will be €1.5 million per year plus VAT, while the franchise agreement has a duration of 18 years, with a right of early termination by Soges under certain conditions after 48 months.
“We are commited to destinations of major tourist attraction”
“This operation marks a significant milestone in our growth strategy, allowing us to expand our portfolio,- says Soges president Paolo Galardi. -The decision to invest in this new location reflects our commitment to focusing on destinations of major tourist attraction.”
