The new campaign that takes Italian beauty around the world starts from the Italian island of Ischia with the new #ThisisIschia, Ministry of Tourism and ENIT national tourism agency campaign.
Aimed at the main inbound markets
Running from January to April 2022 in Italy and around the world, it will focus on countries that generate high arrivals numbers to Italy such as Germany, the UK, the USA, France, Spain and the Benelux countries. The message of the campaign is that everyone can return to the beautiful little green Italian island, and it will use both digital, print and out-of-home channels as well as international influencers and tour guides. Ischia will also be taken to major international trade fairs to boost its brand, and visitors will be able to share their autographed shots of the island, which will be relaunched with a dedicated hashtag. In addition, a landing page will make is possible to create a personal virtual tour of Ischia in real time, and share it with online users.
Ivana Jelinic
“Minister Daniela Santanché’s visit to Ischia was a sign of concreteness”
"We have set up the campaign in record time. Minister Daniela Santanché’s visit to Ischia was a sign of concreteness and closeness. ENIT will play its part in terms of national and international promotions, fuelling the desire to experience a holiday in one of the pearls of the Gulf of Naples, a little Italian island that is much loved around the world," said Enit CEO Ivana Jelinic. "For more than 100 years ENIT has been close to Italy’s tourist destinations and now the mission becomes even more delicate, because the promotion involves complex locations, and we will be even more scientific in our approach and programming," says ENIT Director Sandro Pappalardo.
