Italo is focusing on services and intermodality and has restyled its spectacular Italo Club Lounge at Milano Centrale.
New lounges in other Italian cities
Located on the upper floor of Milan’s central railway station, from the top of its glass roof the lounge offers views over the tracks, and it also offers dedicated services, wi-fi, newspapers and served food. Entrance to the lounge is for passengers with first or higher class tickets, ItaloPiù Privilege and Privilege Plus and the Corporate Premium, Privilege and Privilege Plus cards as well as on payment. The renovation of the lounge is part of a broader strategy launched by Italo and focused on consolidating and expanding services and on intermodality. As already happened with the Rome lounge and will happen with others, the lounges are part of that added value of customer satisfaction that puts the traveller at the centre of choices, according to the rail company.
Italo's CEO, Gianbattista La Rocca
“We serve the whole of Italy with trains and Itabus services”
Italo's CEO, Gianbattista La Rocca said: “Italo is the Europe’s leading intermodal group. Today we serve the whole of Italy with trains and Itabus services. We recently debuted abroad and with the entry of MSC in the Italo shareholding, and we intend offering an extensive and widespread service, connecting large cities, provincial towns, ports and airports with just one click through a platform that integrates all the services, while expanding our network of partners, to offer an increasingly broad and varied catalogue of pre and post-trip services.”
“Travel agencies are valuable partners”
“We are focusing a lot on the business market, towards a high-spending clientele who wants added value and assistance,- said sales director Marco De Angelis. -The lounges offer functionality and comfort and in December we will be opening one in Bologna. We are reinforcing the frequency on high-traffic routes like Rome, Turin and Venice with trains every half-hour and every hour. In addition, with the arrival of new trains we will expand the network on new routes, while intermodality allows us to serve by bus those destinations that cannot be reached by train.” As for travel agencies, “they are valuable partners. We have a total of 2700 coded agencies, 250 of which are top performers. We can count on a fleet of 51 trains, of which 26 evo and 25 agv, on 53 cities with 118 frequencies per day. As far as the entry of a third operator is concerned, we consider it a positive factor, competition can only be good for travellers, as already happened when Italo entered the market.”
