More and more international travellers are boarding Italo trains, and the company's web domain has changed to italotreno.com.
A new web domain name
The change in the name of the web domain reflects the new clientele, with an increasing proportion of tourists and visitors from all over the world. With this change for Italo it will be easier to reach beyond Italy’s borders, inviting even those planning their first trip to Italy to discover the service it offers on high-speed trains, which stand out for their quality, comfort and safety.
“Our plan is to conquer markets such as South America and Korea”
The aim is to offer international tourists better services both on digital channels and at the station, with language assistance, exclusive Italo Club lounges throughout the country, while working with various partners involved in international mobility. “The start of the year saw the launch of the first international Display and Sem campaigns, flanked by SEO and digital PR activities aimed at introducing the Italo name to the US and UK markets,- says Gianluca Marchio, Italo's head of digital & loyalty, who is leading the international digital transformation. -Thanks to the changeover to the .com domain, we will be able to boost our trust and accelerate our visibility plan, conquering new markets such as South America and Korea.
New multi-modality bus and regional services
In addition, to meet the demand of domestic and foreign tourists, Italo has extended its network with multi-modality bus and regional services, which now make it possible, for example, to reach the main Italian airports, such as Leonardo Da Vinci in Rome Fiumicino with the combined high-speed train and regional ticket which can be purchased from the Italo Treno website and from the mobile app. This also applies to locations not reached by high-speed with the combined Italo plus Itabus ticket, such as the tourist destinations of Sorrento, Pompeii and Salento.
“Travelling ‘plus’ is a good choice for everyone”
"For tourists fond of Italy, Italo is working to launch its Italo Più loyalty programme also to non-Italian residents. With the launch in April, on the occasion of Italo's 12th anniversary, of the new edition of the programme, the “Più” became “+”, a simple graphic change which sums up a new approach: travelling “plus” is a good choice for everyone and signing up becomes possible and easy even for non-residents.”
