Italo is focusing on its new Going to Italy project with packages going on sale from 1 August.
In partnership with ITA Airways and Starhotels
Aimed at a new customer segment with special attention to the United States, but also with an eye to South America and Brazil, the agreement between the railway company and the Bluvacanze Group (owned by MSC) is in partnership with ITA Airways and Starhotels. "This is a real first for us,” says Italo’s sales director Marco De Angelis. 
Marco De Angelis
“An experience tailored to high-spending travellers”
“Overseas visitors arriving on ITA Airways flights will be able to continue their travels in Italy on board Italo trains - exclusively in Club Executive and Prima classes - and stay in Starhotels properties. This is an experience tailored to the needs of high-spending travellers. We have great expectations, and results will be tangible by the end of 2023 and the first quarter of 2024."
Presented at international trade fairs and in the US
Going to Italy is a result of the pandemic and of how foreign markets have reacted since then: before Covid 40% of Italo’s foreign passengers were Asian, mainly from Japan, South Korea and China. But these markets still have to recover, while much of Europe has rediscovered train travel in Italy and there is high demand from Ireland, Holland, England and France, as well as a massive return of the American market. “In the last six to eight months we have been at trade fairs in Dubai, Berlin and London, and in April we were in the United States to present the project to leading travel advisors - BCD Travel, Frosch, Amex just to name a few - in Miami, Los Angeles, Boston, Washington and New York.”
