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Priante (Enit spa): “Social sustainability helps the territory”

By Wednesday, 06 March 2024 17:43

In her first public speech, Alessandra Priante the new president of the Italian National Tourist Board ENIT S.p.a. spoke about social sustainability at the ITB in Berlin. 

”Sustainability is not economic, it is essentially social”

"Sustainability has a basic principle. To help companies to make sustainability real. Which is to say, it is not enough to talk about it, it must become something tangible. When the customer has to choose, he must have a clear picture of what is on offer, and when the picture is also sustainable, the game is over.  However sustainability is not economic, it is essentially social.  And in this sense tourism can make a difference. What I mean is that that social sustainability means including the different territories in both the planning and development stages.”

Overtourism. A question of the quality of the product

Another point to be made is overtourism, a word I hate. And which in my opinion does not exist. There has been a lot of concern about overtourism.  And here the concept of social sustainability returns, because it is not so much the quota of visitors, but the quality of the product. That is when a territory develops, in a solid way, enhancing our country.” 

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