ITB Berlin 2026, taking place from 3–5 March at the Berlin Exhibition Grounds, is officially fully booked. Celebrating its 60th anniversary, the world’s leading B2B travel trade show confirms its global relevance with more than 160 countries represented, strong ticket sales and a high-profile convention. Angola is the official Host Country.
The show is experiencing strong growth in Asia, the Arab world and in cruise, travel technology, medical tourism and adventure travel segments. Major national pavilions include Thailand, Egypt, Türkiye and Italy, reinforcing ITB Berlin’s role as a global marketplace for innovation, dialogue and sustainable growth.
New highlights include MIA, a 24/7 chatbot; expanded ITB Guided Tours focusing on AI, resilient destinations and hotel tech; the rebranded Talent Hub for young professionals; a growing Medical & Health Tourism Pavilion; and six fully booked Travel Technology halls featuring AI innovators, payment solutions and hospitality software providers.
All global regions are strongly represented: the Americas (ahead of ITB Americas launch), Africa with Host Country Angola, the Middle East, Asia-Pacific and Oceania. Key segments such as Luxury Travel, LGBTQ+ Tourism, MICE, Business Travel and Adventure Travel continue to expand.
Under the slogan “Leading Tourism into Balance”, the ITB Berlin Convention 2026 will gather 400 speakers addressing AI (including agentic commerce), regenerative sustainability, longevity, inclusive travel and new payment ecosystems.
Special anniversary events, exhibitions and networking formats will celebrate 60 years of legacy. With ITB 360°, its year-round innovation platform, ITB Berlin further strengthens its position as the global hub for tourism innovation.
