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Destination Italia. “Our aim is to be as big as Italy’s outbound superstars

By Monday, 07 November 2022 09:56
Dina Ravera Destination Italia Dina Ravera

Digital b2b operator Destination Italia as big ambitions, aiming to become the number one inbound operator for global companies that sell Italy travel, with a special focus on luxury and high-spending.


"In 2019 we closed with €35 million in total revenues, making us Italy’s number one inbound operator,” says the company’s major shareholder Dina Ravera. "But now we want to be as big as the outbound bigwigs." And to do this Destination Italia will concentrate on its luxury brand Sono Travel Club. 

“Today no big player can offer a compete and diversified range of products”

"Today there is no big player that can offer a compete and diversified range of products to the global market, so we intend interacting with the big luxury Italian brands (some of which are already part of the shareholding, Ed.), as well as with the regions and international stakeholders even beyond the borders of tour operating. High-spending tourism wants organisation and entertainment, so we are creating vertical projects that can reach a transversal clientele, from families, to bikers, to those who want stays in luxury villas and historic palaces.”

2002 closed with +331% over the previous year

In the first half of this year Destination Italia recorded revenues of €7.1 million, a 692%  increase over 202. “At the end of September we exceeded €25 million in bookings for the whole of 2022” which is +331% compared to last year. And for once last-minute bookings did not result in a drop in prices, which remained at good levels.”

“Our next steps are India and Japan”

Destination Italia’s main market remains Europe, with the United Kingdom, France, Spain and Germany, followed by the United States which made a strong comeback, spending 30% more than average. Arrivals from South America were also good and the Middle East showed small but growing numbers, though Asia was still missing. “Our next steps are India and Japan, while from Russia (up to 2018 Destination Italia’s main market. Ed), we have a few arrivals that we check through international databases, to ensure there are no personal embargoes.”

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