Accor's Handwritten Collection makes its debut in Alba with the Giacomo Morra Hotel.
The first Accor Handwritten Collection in Alba
The Giacomo Morra Hotel is the debut hotel of the Handwritten Collection in Alba. The new property of the Accor midscale soft brand will open in March, slightly later than announced a couple of years ago. It will have 92 rooms, including four suites, as well as three modular meeting rooms, which together can accommodate up to 80 people, as well as a fitness area with a gym.
Handwritten Collection - Giacomo Morra
A tribute to the founder of the White Truffle Fair
The name of the hotel is a tribute to the local entrepreneur and restaurateur Giacolo Morra, celebrated for his connection with the world of truffles and founder of the International White Truffle Fair of Alba, among other events. With an atmosphere in which textures and colour schemes recall the countryside, the hotel will also have internal courtyard, shared spaces in the Green House and a bar with an extensive selection of wines.
