Tomorrow Travel recognizes the power of bespoke travel, and continues to focus on the key markets in which it has been operating for over 20 years: the United States and Canada.
Prioritizing quality over volume
“We are also seeing growing, albeit still modest, interest from the UK and the Mexican markets in mid-to-high-end, quality travel,- says Antonella Chiaranzelli, CEO and general manager, Tomorrow Travel. -Recent geopolitical tensions, particularly the conflict in Iran which has significantly slowed the Asian market, are also affecting demand from Anglo-Saxon countries.” Tomorrow Travel has always prioritized quality over volume, focusing on sustainable growth. “We specialize in creating tailor-made trips, for both individuals and groups, bespoke to the client’s needs. This approach allows us to maintain a high level of personalization and attention to detail, offering authentic experiences and quality services without compromising the product’s identity.”
At this stage, “the American and Canadian markets are experiencing a slowdown in demand, mainly due to airport delays and rising airfares, driven by high fuel costs. We incoming tour operators, together with many of our suppliers, are absorbing the cost increases linked to fuel prices, particularly for transfers and daily car and coach hire services. However, should the situation fail to improve, an increase or adjustment in the prices of package holidays is foreseeable, with an inevitable impact on the end customer and a possible contraction in tourist demand. Although Italy continues to be perceived as a safe and reliable destination, the global context is affecting perceptions of travel. There is greater attention to planning and a growing demand for flexibility in booking conditions, as well as concern over rising costs."
Boutique hotels and villas in strategic locations
By 2026, demand will increasingly be geared towards authentic, exclusive and highly personalized experiences. “Alongside the major art cities, there is a growing desire to experience the region in a more intimate way, with options that allow direct contact with the local culture. We have expanded our products with an even more carefully curated selection of boutique hotels and villas in strategic locations, allowing guests to immerse themselves in local life without sacrificing the chance to explore iconic destinations through day trips, as is the case, for example, in Tuscany or along the Amalfi Coast. Among emerging trends there is a growing interest in the Dolomites, even during the summer, and in Sardinia, whilst destinations such as Puglia and Sicily continue to attract strong interest, often included as subsequent stops following an initial stay in Rome. At the same time, demand is growing for multi-generational trips and small group tours, formats increasingly appreciated for their ability to combine flexibility, shared experiences and bespoke itineraries.”
