Tomorrow Travel, the specialist in bespoke travel which prioritizes quality over volume, continues to focus on the United States and Canada.
The US and Canada are key markets
The markets in which it has been operating for over 20 years, North America – in particular the United States and Canada – remain solid, key markets. “There is also a growing, albeit still modest, interest from the UK and the Mexican market in mid-to-high-end, quality travel,- says CEO and general manager Antonella Chiaranzelli. -Geopolitical tensions, particularly the conflict in Iran which has severely slowed the Asian market, are also affecting demand from Anglo-Saxon countries.”
"Authentic experiences and quality services"
Tomorrow Travel has always prioritized quality over volume, focusing on sustainable growth. “We specialize in creating tailor-made trips, for both individuals and groups, bespoke to the client’s needs. This approach allows us to maintain a high level of personalization and attention to detail, offering authentic experiences and quality services without compromising the product’s identity.”
Booking trends are fluctuating
At present, booking trends are fluctuating. “The American and Canadian markets are in slowdown due to airport delays and rising airfares, driven by high fuel costs. We incoming tour operators, together with many of our suppliers, are absorbing the cost increases linked to fuel prices, particularly for transfers and daily car and coach hire services. However, should the situation fail to improve, an increase or adjustment in the prices of package holidays is foreseeable, with an inevitable impact on the end customer and a possible decline in demand. Although Italy continues to be perceived as a safe and reliable destination, the global context is affecting perceptions of travel. We are seeing greater attention to planning and a growing demand for flexibility in booking conditions, as well as concern about rising costs.
New, more local products
“Alongside the major art cities there is a growing demand for local areas in a more intimate way, favouring options that allow direct contact with the local culture. With this in mind, we have expanded with an even more carefully curated selection of boutique hotels and villas in strategic locations, allowing guests to immerse themselves in local life without sacrificing the chance to explore iconic destinations through day trips, as is the case, for example, in Tuscany or along the Amalfi Coast. Among emerging trends, there is a growing interest in the Dolomites even during the summer season and in Sardinia, whilst destinations such as Puglia and Sicily continue to attract strong interest, often included as subsequent stops after an initial stay in Rome. At the same time, demand is growing for multi-generational trips and small group tours, formats increasingly appreciated for their ability to combine flexibility, shared experiences and tailor-made itineraries.”
