Kel 12 opens to the inbound market, with bespoke The Italian Journey project.
This move from Kel 12 is in response to the increasingly clear need of the international market: to experience Italy in an authentic, profound and personal way. The project takes shape from a clear strategic vision: it is no longer enough to visit a place, today the real luxury is to live it, to enter it on tiptoe, to be surprised, to capture its soul.
Italy at its most authentic and treasured
"The Italian Journey is designed for culturally curious and attentive travellers who wish to discover Italy in an authentic and personal way. They could be here for the first time and are looking for something outside the usual tourist circuits. Then there are those who are returning to explore lesser-known aspects of Italy through tailor-made experiences, built with craftsmanship,- says Enrica Cazzin, sales manager of The Italian Journey. - This is Italy at its most authentic and treasured, which is revealed little by little, through thematic itineraries, authentic encounters and places that tell stories. Each trip is tailor-made, intimate, unrepeatable and tailored to the needs of the individual traveller. Our vision blends expertise, elegance, and a profound passion for the territory.”
“There are no standard packages”
“Each itinerary is built around the traveller. There are no standard packages, they are customized, modelled on individual passions and interests. For The Italian Journey true luxury means fulfilling the traveller's desires and creating unique itineraries, with attention to detail: from the careful selection of suppliers to the quality of specialized guides, designing a journey paced to measure. The experiences are authentic and unrepeatable, designed to encourage encounters with the locals and their culture.” Then there is the dedicated conciergerie service: a discreet but constant presence, always ready to assist, advise, change a programme in a hurry, find a table for dinner or turn a new desire into an opportunity.
Rail travel becomes an integral part of the journey
The Italian Journey also offers itineraries that prioritize train travel reducing the environmental impact, enhancing slow mobility and allowing you to observe the landscape in an authentic way. Rail becomes an integral part of the journey, making it possible to discover lesser-known areas and easily reach historic towns and villages, while encouraging a sustainable approach, consistent with Kel 12's commitment to The Italian Journey.
