Xenia Hôtellerie Solution puts the focus on inbound with the new provincial-focused tour operator Explore.
Recounting lesser-known Italy
Xenia, a protagonist in travel and tourism has its own hotel chain Phi Hotels, and now launches Explore. This new tour operator for inbound markets to Italy is dedicated to provincial destinations. The ambition is that of recounting lesser-known Italy, the Italy of the provinces and of authentic traditions and experiences on a human scale.
The spirit of Explore
Explora will offer a combination of cultural, traditional, food and wine products and Xenia's vision, aimed at enhancing all this, will capture the essence of the Explore brand: beyond travel, around Italy.
“Allowing travellers to discover the deep soul of Italy”
"Our goal is to build authentic and sustainable experiences that allow travellers to discover the deep soul of Italy. Like our Phi Hotels, Explore also plans to develop an offering primarily focused on provincial destinations that have been growing in attractiveness and excellence in the economic, food and wine, artistic and cultural spheres for a few years now," explains Alessandro Cerritelli, head of the Explore’s hospitality area.
