A mission in the spotlight: to promote Venice through both new and traditional events that contribute to reviving quality tourism, with valuable benefits for the local area.
Services for culture in Venice
Vela is an established organization operating in various fields, with event organization and implementation as one of its key areas of expertise. “It has been a long journey, and today we have consolidated our role as a link between the public transport system and its users, Venetians and visitors alike, extending our services to the city's cultural institutions,” explains general manager Fabrizio D'Oria.
Art sites, events and sports
In 2026, Vela will focus its activities on an increasingly wide range of projects, which, as D'Oria points out, “are ad hoc, and based on a 360-degree analysis of the interests of tourism and businesses, without neglecting the needs of the local community.” The promotion and marketing of the city's main exhibitions and art sites, the conception, organization and marketing of traditional events and special events in the city, and the box office function for major national sporting events stand out among the projects.
The Venezia Unica City Pass for visitors
Also in the spotlight is the marketing of all the activities and services of the Teatro la Fenice foundation and the visitor “Venezia Unica City Pass” for the main cultural sites in Venice. The company is also at the forefront of local public transport management and mobility services.Another key segment is conferences and events, with the management of important modular and multifunctional event venues.
A city access fee benefitting visitors and residents
Vela is also involved in monitoring the trial that led to the introduction of the city access fee, designed to limit the damage caused by hit-and-run tourism, and the consequences forVenice's delicate balance. “The balance sheet is positive partly because the measure is limited to those who do not stay overnight in the city and the proceeds are used not only to cover the costs of the operation itself but also to benefit residents, who see a reduction in their TARI waste disposal tax.”
