Club del Sole has opened the new Primero Waterland in the Tenuta Primero Family Resort on the Adriatic Coast.
Water is an integral part of the holiday experience
The opening of the new aquatic park marks a significant milestone in the resort’s development and scales up Tenuta Primero’s role as one of the most comprehensive and innovative open-air destinations on the Upper Adriatic Coast. Sea, lagoon, marinas, golf, Houseboat Waterdream, Splash Bay, private beach and now Primero Waterland: at Tenuta Primero, water is an integral part of the holiday experience. With over 6,000 sqm dedicated to water, relaxation and entertainment, Primero Waterland is one of the main new attractions of summer 2026 and a new part of the Full Life Holidays vision.
A half-kilometre Adriatic beach
From the sea and lagoon surrounding the resort to the two fully equipped marinas, from the Waterdream Houseboats, which allow guests to experience staying directly on the water, to Primero Splash Bay, the seaside water park which opened in 2025, every project is designed to enhance the relationship between guests, the local area and nature. The private beach, stretching for over half a kilometre along the Adriatic coast, also contributes to making the Tenuta Primero experience distinctive.
New facilities and servicesrea has been further enhanced with an expansion of facilities, including over 150 parasols, new deluxe gazebos, premium parasols dedicated to families, and the launch of a pedal boat and SUP hire service and the beach also features two refreshment points. Designed for guests of all ages, Primero Waterland offers a large lagoon with gentle water slides, a children’s pool just 50 centimetres deep, a spray park with interactive water games, a wellness pool with massage jets, a dedicated swimming pool and a river pool running through the area.
"Creating value for guests and for the local area"
The investment in Primero Waterland forms part of the wider development programme being pursued by Club del Sole through its Real Estate division, an in-house unit specialized in the design, construction and redevelopment of open-air tourist destinations. "Every new project reflects our identity. Our task is to support the evolution of destinations whilst respecting the local area and the communities that live there. Primero Waterland is a concrete example of this vision. I would also like to thank all the professionals, firms, companies and collaborators; behind every project lie expertise, passion and great teamwork: it is thanks to these people that a vision can be transformed into a real place, capable of creating value for guests and for the local area," said Raffaele Giondi, Club del Sole’s real estate CEO.
