Viatelier is a new Italian-American luxury travel company that connects the affluent U.S. luxury market with bespoke personalized and immersive travel in Italy.
Focused on culture, gastronomy, wellness and lifestyle
Founded by Micaela Occhioni and Tania Paganoni, Viatelier combines an American commercial presence with on-the-ground expertise in Italy, creating tailor-made itineraries focused on culture, gastronomy, wellness and lifestyle. The business operates through its US hub in San Diego where Occhioni oversees commercial development, client relations and partnerships, while in Rome Paganoni leads product development, supplier relationships and itinerary design. 
"Journeys built around people, places and privileged access"
Viatelier is more than just another luxury travel planner; it builds journeys through a carefully curated network of direct sources offering experiences that are difficult to access through conventional distribution channels. "We're not selling destinations, what we do is design highly personalized journeys built around people, places and privileged access."
A DMC-style partner delivering bespoke travel
For international luxury travel advisors and tour operators Viatelier is a DMC-style partner with a strong understanding of both the North American luxury market and how to deliver bespoke travel in Italy. The founders regularly travel throughout the Italian regions identifying emerging destinations, new hospitality partners, private guides, art historians, sommeliers, chefs, boutique hotels, historic residences, wineries and artisan producers to ensure authentic experiences. 
Journeys for discerning international clients
As demand continues to shift towards experiential, wellness-led and culturally rich travel, the Viatelier is fast positioning itself as a specialist that takes the best of Italy's diverse regional offer and creates highly customized journeys for discerning international clients.
