In the wake of the choice to represent and promote Italian excellence around the world, ITA Airways is the official carrier at the 82° Venice Film Festival.
Involving the public through experiential activities
From 27 August to 6 September, the airline is present at the Venice Lido with an impactful and engaging installation to increase the visibility of the brand. This prestigious international context is an opportunity to meet with partners and professionals, involve the public through experiential activities. and consolidate ITA’s commitment to supporting Italian culture and excellence.
The theme of flight in two cubes
The ITA Airways installation, called “Ciak si Vola”, consists of two cubes set up for different purposes. One cube offers an interactive and immersive experience inspired by the theme of flight and the world of the silver screen. At the entrance visitors are confronted with an animated background reproducing a sky with moving clouds.
Touch-screen interaction activates a movie scene
Moving ITA Airways planes appear among the clouds and the visitors can interact with these planes by choosing one to “touch” with their hand. When the gesture is detected, the plane activates showing an iconic scene from a film. The scenes are selected randomly from a selection of five films. In the second cube there is a workstation from which the programme “Welcome onBoard” will be broadcast live, recounting facts and news from the Film Festival, and will include a special dice game inviting people to tell stories related to their travel experiences and habits.
ITA Airways exports Italy’s unique style, creativity and cultural heritage
Since the start of its operations on 15 October 2021 ITA Airways has chosen to represent and promote Italian excellence in the world, exporting the style, creativity and cultural heritage that make Italy unique. The values that guide it are the centrality of customer satisfaction, the personalization of services, a constant commitment to digitalization and a strong focus on environmental, economic and social sustainability, with the aim of becoming the greenest company in Europe and promoting inclusion and equality. Being at the Biennale means strengthening its bonds with the highest expressions of Italian talent, supporting and promoting an industry that carries the name of Italy further and further afield.
Very Italian travel experiences
The airline is also continuing to make significant efforts to represent the Italian spirit at its best, by promoting the Made in Italy brand abroad. Witness to this is the advertising campaign “A Sky Full Of Italy”, focused on the “very Italian” travel experience that passengers can enjoy on board ITA flights even before arriving at their Italian destination, with the style, warmth, good food, care, and comfort typical of Italy.
