ITA Airways will add a third flight from JFK to Fiumicino from 1 June bringing Rome-New York flights from two to three a day.
Four daily and 28 weekly Big Apple-Italy flights
With the daily connection operated from New York JFK to Milan Malpensa, this brings the number of daily ITA Airways flights between the Big Apple and Italy to four, for a total of 28 weekly. The third service to Rome will be operated by an Airbus A330.
ITA will fly from New York, Washington and San Francisco this summer
North America is thus confirmed as the focus of the company's investments this summer, which also brings with it the opening of new routes from Washington to Rome Fiumicino (from 2 June with 5 weekly frequencies that will become daily in August) and from San Francisco (from 1 July with 3 weekly frequencies that will increase to 5 from August). The two new intercontinental destinations will be operated from Washington with the Airbus A330 and from San Francisco with the Airbus A350.
“A very high inbound demand, and competitive fares”
The US has always been the most important market for ITA Airways after Italy, - said Emiliana Limosani, chief operating officer ITA Airways, - with a very high demand from inbound traffic and an outgoing component towards the US destinations that is always very high. And we also serve some neighbouring European countries through Fiumicino, offering quality products with new and technologically advanced aircraft. We work hard on digitalization, both to the end customer and to the trade, and also on the competitiveness of fares. It is a market where there is always room for growth. And we welcome competition.”
Poster and web advertising for the US market
ITA Airways has launched an advertising campaign, that will air on posters and on the web, until 26 March in New York and Miami. The ads create a direct link between the national airline and Italy, through the appeal and beauty of Italian destinations and the sensations they inspire. This summer ITA Airways will fly to 68 destinations, of which 22 are domestic, 36 international and 10 intercontinental.
