From April to December 2022, over 97,000 rooms were sold, resulting in an average occupancy rate of 65% for Belstay Hotels.
“Revenues have increased by 7%”
“The vision, strategy and product we envisioned have been met with success, and we are pleased with the outcome,” says Roberto Di Tullio, Belstay’s CEO. “In comparison to the previous management, revenues have increased by 7%and our average rate has grown by 15%. And this is only the beginning.”
Events contributed to Belstay’s success
The focus on hosting corporate events has significantly contributed to these figures for Belstay Hotels. Following the opening of the hotels in Milan Assago and Venice Mestre the company processed approximately 1,500 requests for cost estimates for events or conferences. Some 300 of these were successfully fulfilled, primarily in Rome and Milan
The “Clever Wherever” slogan
“Our success in the first year can be attributed to two key factors: flexibility and credibility,” adds cluster director of sales Daniele Montemurro. “Our Clever Wherever slogan has resonated exceptionally well in the corporate events sector. Our versatile and adaptable events spaces are chosen for team-building activities, presentations, and training courses covering a wide range of topics, from human resources to NLP.”
Successful Milan, Rome and Venice properties
Belstay Linate has become a prominent destination in the airport vicinity, with occupancy rates surpassing 80% and an added focus on the restaurant, where seasonal menus are curated by renowned chef Andrea Ribaldone. Belstay Roma Aurelia, known for its revenue performance, hosts events on average three to four times a week, Belstay Milano Assago has successfully attracted a series of events, while Belstay Venezia Mestre benefits from an excellent reputation, largely due to its high levels of service.
