Greenblu Hotels & Resorts has just opened its first property in a mountain destination. The former 4-star hotel Annamaria is located in the Madonna di Campiglio Marilleva ski area in Trentino-Alto Adige. With this new addiction the Apulian-based hospitality company reaches a portfolio of twelve 4 and 5-star properties, for a total of 1,300 rooms and 3,500 beds, located in the same Apulia region, as well as in Sicily and now in Trentino.
Contemporary and minimalist style and cozy Alpine comfort
Greenblu has signed a lease contract with the property ownership: Pendragon Mountain is controlled by Pendragon Real Estate Fund, an investment fund focalized on hospitality assets located in Trentino, Sardinia and France. Completely renovated in a contemporary and minimalist style, combining modernity with cozy Alpine comfort, the former hotel Annamaria has over a 100 rooms, a spa and wellness centre, an indoor swimming pool, a bar, restaurant, terrace, and parking facilities. World Capital Group (WCG) acted as advisor in the rebranding operation.
A prestigious ski resort in the Dolomites
With the opening scheduled for December 2023, Vincenzo Gentile, Greenblu Hotels & Resort’s CEO said “Taking over this first property in the mountains is an important diversification for Greenblu Hotels & Resort. We are pleased to move for the first time outside of Southern Italy to this prestigious ski resort in the Dolomites, a UNESCO heritage site.”
