Italy’s food and its art cities, followed by its sea are the top priorities expressed by international buyers interested in joining an Italiabsolutely fam trip.
Over 150 international buyers want to join a fam trip
Requests are pouring in to join one of Italiabsolutely’s upcoming fam trips. Over 150 international buyers have shown interest by registering on the Italiabsolutely database from which the participants will be selected.
Italy’s food and wine were the runaway favourite
Among the priorities expressed by international buyers food & wine, perhaps not surprisingly stand out, having been indicated as fundamental by no less than 94.5% of respondents. Next are Italy’s art cities with 82.7%, while Italy’s sea product placed third at 74% ,and its mountains at 54.3%, underlining the emerging trend of mountain destinations even in the summer months. There was also substantial demand for experiential tourism (52.8%) as well as for outdoor tourism (42.7%), which has always been a major attraction especially for visitors from Northern Europe.
88.2% of the buyers who registered specialize in tailor-made
In terms of product specialization, 80% of the agencies and operators who registered said they are interested in individual and/or group travel, with 88.2% of the sample saying they specialize in tailor-made programmes, while 72.4% do tour packages according to the answers which were multiple choice. Another important factor was the turnover generated, with some 41.7% declaring between $50,000 and 500,000 and 17.3% declaring over $500,000 ,while 45.7% replied that they bring an average 50 to 500 passengers a year to Italy, with another 25.2% putting the figure at over 500.
Italiabsolutely reaches over 90,000 travel buyers worldwide
"Italy has always been a favourite with buyers from all latitudes,” says Daniela Battaglioni, CEO of Travel Open Day, the media group that owns Italiabsolutely. “Our fam trips represent an important opportunity for them to experience Italy first-hand, which will allow them to propose Italian destinations in-depth to their customers. Our Italiabsolutely portal reaches over 90,000 travel buyers worldwide. We are proud to be the only ones to connect with so many global travel specialists. Our media provides invaluable support to the market, allowing Italian tourist boards and agencies, DMC's and tour operators to connect with a wide range of global players who are often different from those encountered on institutional occasions.”
