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The AG Group changes its hotel division to Hotel Gest Italia

By Monday, 10 June 2024 10:27
Hotel Gest Italia The Roman building on Via delle Botteghe Oscure will soon become a Thompson by Hyatt.

With a target of €220 million in 2030 the AG Group has changed its hotel division’s name to Hotel Gest Italia.

The aim is a turnover of €220 million by 2030

The hotel division of the Rome-based AG Group has changed its name to Hotels Gest Italia, and it is aiming for growth in partnership with soft international brands. The forecast is to reach €220 million in turnover by 2030, to which it is estimated a further €30 million will be added by the group's tour operator, and another €3 million by AG Hotel Consulting, explains CEO Andrea Girolami.

The group currently manages six 4-stars in Rome 

Hotels Gest Italia currently manages six four-star properties in Rome which totalled revenues of over €30 million in 2023. Future openings in the pipeline include the five-star Palazzo Malavolti Sozzini in Siena (2026), as well as projects in Como (2026), Milan (2026) and Florence (2025), plus two more in Puglia (2025 and 2026). Also worth mentioning is the joint venture with Rossfin for the management of the first Thompson by Hyatt hotel in Italy, which will open in the former Italian Communist Party headquarters in Via delle Botteghe Oscure in Rome.

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