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The Best Western Plus Tower Hotel in Bologna is taken over by the Borletti family

Tuesday, 28 December 2021 11:38

Bologna’s Best Western Plus Tower Hotel was recently acquired by Nuova Asiago Immobiliare, a company owned by the Borletti family which operates in retail, consumer and luxury goods, and real estate.

The Bologna property, managed by Italian hotel operator Hnh Hospitality, is strategically situated near the A14 highway just a few minutes from the Bologna Fiere fairgrounds and the Marconi Airport. It is also well connected with the centre of Bologna and the Central Train Station is just 6 kilometres away.  

Four room types and the Bistrot Tower Restaurant

Standing over 70 metres high, with 18 floors it is the tallest hotel in Bologna and has 149 keys, a bar, restaurant, 11 meeting rooms with a maximum capacity of 400, and a fitness room. There are four different types of room: Standard, the exclusive Deluxe, Junior Suites with large living areas, and Junior Deluxe Suites on 50sqm. The onsite Bistrot Tower Restaurant has a modern and dynamic ambience and a wide range of menus, with the emphasis on local traditions and a special focus on presentation and service.

Capital investor interest in secondary tourist markets

"In spite of the slowdown in the tourism sector caused by the pandemic, the sale of the Best Western Plus Tower Hotel confirms that there has been a lot of interest in the Italian hotel market,” says Cushman & Wakefield Italy’s Head of Hospitality, Dario Leone. “This transaction shows the capital investor interest in hotel assets in secondary tourist markets, compared to primary destinations such as Rome, Milan, Florence and Venice."

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