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The Human Company’s new hu brand and a €20 million investment

Wednesday, 25 May 2022 09:58

The Human Company launches the new hu brand and has reopened its nine villages in Italy and its Luxembourg village, all of which will be fully operational by 28 May.

The Florentine company is consolidating its new hu open-air brand as well as investing €20 million on the renovation, maintenance and increase in services within its properties (f&b, swimming pools and lagoons, playgrounds, common areas, market, shop, experiences. etc) and on updating its fleet of mobile homes.

Digitalized bookings and a new website

The new hu brand was created with a dual purpose: to retell the story of the ecosystem of the ten hu open-air villages in Italy and in the heart of Europe and at the same time to target new markets. Human Company has also given further impetus to the process of digitalizing bookings and accommodation. In addition to the new huopenair.com website dedicated to the group's villages and campsites there will also be a new web app for summer 2022, ensuring that all services and offers of the hu open-air facilities are always just a click away.

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More Italians are opting for open-air holidays

“Despite the uncertainties of the current macroeconomic situation, we are seeing encouraging signs in terms of bookings, with a high occupancy rate in the high season and rising levels in the shoulder months," commented Domenico Montano, General Manager of Human Company. "Foreign markets are the most affected by the international scenario but domestic market volumes continue to grow strongly. More and more Italian guests have found the open-air experience to be a new way of experiencing a quality, made-to-measure Italian holiday".

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