ItaliAbsolutely has rapidly established itself as an essential information platform for the international tourism industry, as a vital resource for understanding and effectively promoting Italy as a tourism destination.Establishing direct contact with international travel agents and tour operators is crucial for matching foreign demand with Italian supply. Attending B2B travel exhibitions, both in Italy and abroad, is a significant opportunity to achieve this goal.With its print and online channels, as well as fam trips organized for foreign buyers in Italy, italiAbsolutely promotes lesser known but highly appealing products and attractions to the international distribution network. This allows Italian travel service providers to connect with international buyers, supporting the joint creation of outstanding travel packages.
ItaliAbsolutely, a Travel Open Day Srl media group brand, was at the Las Vegas Travel Agent Forum (watch the video) and will be at the TTG Travel Experience in Rimini, thanks to a contribution from the Lazio Region of €15,240 for each fair through the "PMI Internationalization Voucher 2025" which is a Regional ERDF Programme Lazio 2021-2027 initiative which supports local SMEs in expanding into international markets and promoting their internationalization.
At the Las Vegas Travel Agent Forum, Travel Open Dat Srl promoted its publications and Italian excellence through direct interaction with over 1,000 foreign travel agents and with its participation in the upcoming fairs it aims to boost awareness of its brand and expand its network of contacts, for the promotion of Italy worldwide.
Participating in international tourism fairs is crucial for enhancing visibility and expanding networks in the global market. These events provide invaluable opportunities for tourism operators to connect directly with foreign travel service providers, buyers, and industry professionals. By showcasing products and services in a highly competitive environment, companies can attract new business, gain insights into international trends, and establish partnerships that facilitate cross-border collaborations. Moreover, participation at these fairs helps boosts brand recognition and build trust with potential clients, positioning companies to better meet the growing demands of the global tourism sector. Ultimately, these events are key to driving internationalization and ensuring long-term growth in an increasingly interconnected world.
The "PMI Internazionalization Voucher 2025" aims to support the international expansion of small and medium-sized enterprises (SMEs) in the Lazio region, with a primary focus on enhancing their competitiveness by engaging in international trade exhibitions. This initiative is aligned with the Specific Objective 3 of the ERDF Programme, contributing to a morecompetitive and intelligent Europe.
