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Chinese visitors to Serravalle Designer Outlet grow in the year of the Dragon

By Wednesday, 13 March 2024 10:36

Chinese visitors to Serravalle Designer Outlet are growing in the year of the Dragon.

A notable increase in international tourist flows

“Despite the global challenges,- says Serravalle Designer Outlet’s general manager Matteo Migani, - our outlet posted notable growth in international tourists in 2023: the tax-free data indicate a 14% higher turnover generated by foreign visitors at the end of the year compared to 2019, and 40% on total turnover. These are international tourists who are increasingly looking for in-depth and quality experiences in the area.”

“Plans to boost our ties with the Chinese market”

 “In recent months encouraging results have arisen especially from the implementation of plans to boost our ties with the Chinese market. Greater China, that is China, Hong Kong and Taiwan, contributed significantly to the growth of international flows last year, with 11% of the total tax-free sales generated, and today sees prospects for further positive growth.”


chinese new year
Chinese New Year in Serravalle Designer Outlet

Chinese visitors have a medium-high spending capacity

A profile of the typical Chinese visitor shows a medium-high spending capacity. They are often travelling for work or incentive trips, and are mainly individual clients or small groups who tend to favour the concept of a 360-degree experience.

“The interaction of these visitors with the surrounding area is an integral element of a visit to the Serravalle Designer Outlet,- adds Migani. - We have always promoted the tourist vocation of the surrounding area and supported efforts to enhance the culture, food and wine, landscapes and the excellence of hospitality in the Alto Monferrato, and in particular in the Gavi hills and the Borbera Valley.”

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