Serravalle Designer Outlet is an international hub for shopping tourism and one of Europe's leading shopping destinations.
High-end retail and local culture
Focused on high-end retail, local culture and hospitality the Outlet has boosted its appeal to international tourists, becoming a true experiential destination blending fashion, lifestyle and the discovery of Made in Italy. “Our goal is to transform every visit into a real shopping trip, an experience that goes far beyond purchasing,- says Daniele Rutigliano, senior tourism manager at Serravalle Designer Outlet. -Our aim is to offer international visitors a complete, fluid and elegant experience, alongside culture, food, wine and Piedmont and Milan’s landscapes.”
Exclusive services and local partnerships
Working with tourist boards, DMOs, tour operators and airlines leads to the development of dedicated packages and tailor-made services, from personalized transfers to digitalized tax refunds and high-level multilingual hospitality. The main markets today are the US, the Gulf countries and Southeast Asia while visitors are also on the rise from France, Spain, Germany and Switzerland. “Exclusive services, events and local partnerships are the three pillars of our model,” says Rutigliano.
Anticipating travellers’ needs
Energy-efficient buildings, the use of renewable sources, responsible resource management and the protection of biodiversity denote the attention to sustainability, and the support for local excellence and cultural initiatives creates lasting value for the environment, the community and visitors. Technology and collaboration are key drivers with data analytics, AI and marketing automation making it possible to anticipate travellers' needs and personalize the experience. “We really believe in working with DMOs, hotels, airlines and tour operators.”
