With the Full Life Holidays model, Club del Sole’s Italian holiday village campsites are evolving into full-service outdoor retreats.
Far-reaching expansion strategies
The Trentino Alto-Adige region is one of Club del Sole's principal medium-term development objectives. The aim being to diversify the group's offer, de-seasonalize the product and guarantee an uninterrupted workflow for the company's human resources. ‘Thanks also to the support of financial partners such as NB Aurora and The Equity Club, which are minority shareholders, the Giondi family has great confidence in our expansion strategies,” says Angelo Cartelli, general manager of the open-air operator,
“High occupancy rates and return guests”
“This year Club del Sole has added three new villages to its portfolio: the Tenuta di Primero in Friuli, the Mimose in the Marche and the Adriatico in Emilia-Romagna, all of which have been very well received by the market. The response from clients has been enthusiastic, with a high occupancy rate and excellent feedback from both new and regular guests. The new entries have boosted our presence in strategic areas of Italy, in line both with our strategy of diversification, the location and the type of experience. We have noticed how in particular the German-speaking countries (Dach) appreciate the Tenuta Primero and its premium services which include two marinas and an 18-hole golf course. This demographic guarantees a 70% share of the total number of overnights in this Friuli complex.”
Strong growth from the Dach area
In terms of performance Club del Sole's 2024 is tracking as planned in the budget. Having closed 2023 with a consolidated turnover of €100 million, the company estimated a growth of more than 10% for 2024. “At present the results are in line, both as far as the domestic and international markets are concerned,- says Cartelli. –We have also recorded strong general growth from the Dach area, as well as from Poland, Belgium, Holland and France. A clear sign of the interest in open-air tourism and above all in our Full Life Holidays model, a new holiday concept aimed at evolving the format of the traditional camping village into a full-service open-air proposal.”
