In the ever-evolving landscape of the organized tourism sector, 2024 has kicked off on a positive note according to FTO, the Federation of Organized Tourism.
Many Italian organized tourism operators expect a better year
This optimism was highlighted in a survey presented by Franco Gattinoni, president of FTO, at the association’s convention held in the Westing Dragonara Resort in St. Julian’s, Malta from January 18 to 20. The survey revealed that 45.3% of FTO members anticipate a better year than 2023, while only one in five expects a decline. Notably, travel agencies and tour operators are witnessing a shift in customer behavior in the post-pandemic era. A majority of respondents to the survey, some 62%, noted how travellers are better informed and more discerning, and that they are increasingly seeking personalized services.
Travellers are looking for additional insurance services
Additionally, 38% said there is increased demand for security, leading to a surge in purchasing additional insurance services. Franco Gattinoni acknowledged the remarkable resilience displayed by organized tourism companies in 2023, with turnover figures nearing those of 2019. However, he underscored existing challenges such as the shortage of human resources, in particular due to the pandemic, and the impact of high inflation on service costs, affecting consumers' purchasing power.
“We approach 2024 with optimism and dedication”
While acknowledging the hurdles, Gattinoni expressed satisfaction with the Federation's growth, boasting almost 2,000 members at national and territorial levels. Looking ahead to 2024, he outlined the need to support the role of organized tourism through the promotion of sustainability, de-seasonalization, and the exploration of new destinations.
"We are aware of the challenges ahead,- he concluded, -but we approach 2024 with optimism and dedication, relying on the collaboration between associations and the support of institutional players."
