Tuscany is a timeless symbol of Italian beauty and lifestyle. Famed for its enchanting landscapes, Renaissance heritage, and culinary excellence, it has long inspired writers, artists, and travelers from around the world. Much has been said and written about this extraordinary region, and over the years it has become a favorite destination for international celebrities and jet-setters seeking authenticity and charm. Yet, despite its global fame, Tuscany continues to fascinate, surprise, and offer new experiences — making it the perfect stage for innovative tourism projects that aim to combine tradition with contemporary appeal.
Buy Tuscany, now in its 17th edition, is the B2B event organized by Toscana Promozione Turistica to foster connections between Tuscany’s tourism offerings and international demand. The 2025 edition, also focusing among others, on sustainable tourism, a theme that is increasingly central to the tourism industry and prominently featured in the offerings of travel professionals, will take place in the Etruscan Coast and will be held in collaboration with the Etruscan Coast Tourism Area. This is an exceptional opportunity to experience the stunning Tuscany region and connect with nearly 120 Tuscan suppliers, including local DMCs, accommodations, hoteliers, event planners, and many others.
For the past two years, the Etruscan Coast has been developing the Green Community Project, which aims to create a range of tourism products with a strong emphasis on sustainability. These products span a variety of themes, including food and wine, culture, sports, nature, environment, and seaside activities.
In addition to the BUY TUSCANY’s workshop, which offers the chance to meet numerous suppliers from the Tuscany region, there will be two more fam trips on September 29th and 30th, specifically dedicated to the theme of sustainability, alongside a focus on eco-friendly practices These trips will provide a deeper look into the green experiences offered by the Etruscan Coast and Italia Highlights in cooperation with ItaliAbsolutely.
THE EVENT IS SOLD OUT
