A fam trip for tourism professionals to see, hear, taste and smell Magna Graecia, discovering Policoro and the Basilicata region's Ionian Coast, organized by APT Basilicata in collaboration with ItaliAbsolutely.
Discovering Basilicata, the Ionian Coast and ancient Magna Graecia
Basilicata, situated between the Tyrrhenian and Ionian Seas, is a region of mountains, hills and natural landscapes. A land of ancient civilizations, from Magna Graecia to the Romans, it boasts a rich historical, cultural and gastronomic heritage. Many know Basilicata for the UNESCO city of Matera, but it is a diverse destination suitable for year-round tourism and an ideal starting point for longer itineraries beyond the summer season.
Policoro and its coastline
Policoro, on the Ionian coast, stands on the site of ancient Heraclea and combines history, the sea and nature with an Archaeological Park, the Siritide Museum and the WWF Nature Reserve. The Lucanian Ionian Coast has sandy beaches, pine forests, and important archaeological sites, making it one of the region’s main tourist destinations. In the town centre, visitors can see the 18th-century Policoro Castle and Piazza Eraclea square which is its vibrant heart, while its strategic location serves as an excellent base for exploring nearby destinations such as Bernalda, Pisticci, Nova Siri, Metaponto and also Matera.
A travel agents' fam trip from 15 to 18 September
From 15 to 18 September, Basilicata and the Ionian Coast together with ItaliAbsolutely will host a group of international buyers from the DACH region, the UK, Poland, the Czech Republic, Slovakia, Lithuania, Latvia, Estonia, Norway, Sweden, Finland, Romania, Bulgaria and Hungary. They will discover the Ionian Coast, from Metaponto to Nova Siri, a fascinating yet under-the-radar coastal destination in one of Southern Italy's most authentic and still largely undiscovered areas. The event is organized by APT Basilicata in collaboration with ItaliAbsolutely.
THE PROGRAMME
Tuesday, 15 September 2026
Participants must arrive at Bari Airport before 12 noon to transfer to Policoro and check into their hotel. The afternoon begins with a guided tour of Policoro, and surroundings. The day concludes with a welcome dinner.
Wednesday, 16 September 2026
Breakfast and a visit to the 5-star Marinagri Resort followed by a two-hour sailing excursion from Marinagri Marina to experience the Ionian coastline from the sea. The programme continues with a guided visit to the WWF Bosco Pantano Nature Reserve before lunch with local cuisine and wines. In the afternoon, participants will have some site inspections. Dinner and overnight.
Thursday, 17 September 2026
Breakfast and site inspections folloews by a hands-on cooking class. Lunch. The afternoon afternoon dedicated to other discoveries in the area. A farewell dinner will conclude the day.
Friday, 18 September 2026
The final morning will include a B2B workshop and networking lunch, providing opportunities for buyers and local tourism operators to establish new partnerships and discuss future collaborations.
How to participate
All the services are offered by the hosts for one representative per agency in a room for single use, and the flights will be partially reimbursed after the end of the fam trip. Participants must arrive at Bari Airport no later than 12 noon on 15th September. There will be one transfer per day for arriving agents and, on 18th September one transfer back to Bari airport to connect with flights departing after 17.00 in the afternoon. Anyone who wishes to stay on and discover more of Basilicata may do so on their own account; ItaliAbsolutely will be happy to assist them with suggestions.
* The program may be subject to changes.
Limited availability – we recommend securing your registration as soon as possible.
⤑⤑ To join this event, please write to This email address is being protected from spambots. You need JavaScript enabled to view it.
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