You have to be careful when you carry anything to extremes. This is one of the rules of life that applies to everyone and to all economies. What am I talking about? About the skyrocketing prices being charged in all sectors of Italian tourism. Senseless and unjustified increases. Standard accommodation that is costing as much as a luxury stay. Flights to nearby destinations at fares usually charged for transoceanic routes. It’s pure madness. And it’s time it stopped. We cannot carry on like this. Also because, as I have already said, but let me say it again, there is no real reason for these endless hikes.
If Italian tourism wants to recover what Covid took away, well, it has made a big mistake. Because if hoteliers, airlines, airports, B&Bs, etc. don’t calm down, this will be the last summer we’ll see tourists coming to Italy.
Giuseppe Aloe
Editor in Chief