The second semester of the year showed strong growth with average hotel prices up 25.9% and occupancy almost back to 2019 levels, says Trademark.
A mass return of non-European customers
The Italian Hotel Monitor, developed by Trademark Italia, revealed that April-June 2023 closed with excellent results, both in terms of room occupancy (+5.9% compared to 2022) and average price (+17.3%). Thee is also a positive trend in terms of both business and leisure tourism, supported by the mass return of non-European customers. The good performance in the second quarter of the year has still not exceeded the pre-Covid numbers of 2019 in terms of room occupancy (-0.3%), and the figures must be read taking into consideration the rise in average prices, now 25.9% higher than four years ago.
Occupancy is high and Venice is the most expensive city
The data confirms a good performance in all types of accommodation, with the luxury 5-star, upscale 4-star and midscale 3-star sectors growing compared to 2022 by +23.2%, +14.8 % and +14% respectively. Analysing the trend of room occupancy rates on a national scale, among the 39 cities monitored, 37 exceed 60%, with 20 destinations exceeding 70: Florence (81.3%), Naples (81.0%) and Rome (80.4%) lead the rankings, followed by Como (79.7%), Milan (78.5), Genoa (75.6 %), Udine (75.5%), Bergamo (75.1%) and Palermo (75.0%). Regarding prices, Venice is at the top of the top ten, with an average room price of €239.68 (+19.9% compared to last year), ahead of Florence (€205.09, +22 %), Milan (€197.81 ,+19.2%), Rome (€179.33, +20.5%), Como (€149.01, +25.6%), Naples (€115.19 +17.1%), Genoa (€107.94, +12.8%), Bologna (€104.85, +6.%), Turin (€104.84, +8.9%) and Palermo (€102.06, +8.1%).
