According to the ENIT observatory, the figures related to food and wine tourism are particularly interesting: +176% in stays, 2.4 million overnights, and €395.5 million in international spending. Which translates into an increase of +9% over 2023, reasserting the inherent worth of this highly strategic market.
Since the niche experiences of the early 2000s, foreign visitors are increasingly motivated by food and wine, marking a clear and sustained trend. The United Kingdom, Germany, Spain and the United States are the main markets, also suggesting a relationship between the export of Italian food and wine excellence and return tourism.
This is a good sign for Italy, which in any case must continue to support a tourism sector that brings wealth and also prestige to our country. Italy's great resources must be guarded with a certain far-sightedness to ensure the Italian product is not affected by inflation-related issues in the tourism sector, as is often the case in other regions and countries.
Giuseppe Aloe
Editor in Chief
