Despite recording excellent figures for June, concerns loom over tourism in Italy during July and August. While the number of foreign visitors is on the rise, particularly with the influx of travellers from the United States who are eager to explore and experience our country, there are two significant issues at hand.
Firstly, Italians who should have travelled en masse in their own country are not doing so. Despite seeking travel quotes, when they count the pennies in their pockets, they find they just don’t have enough money. The fact is that right now Italians are running out of travel reserves. The Covid pandemic impoverished the nation and, if we add the insane rise in prices, then the picture is complete.
Secondly, foreign travel also faces its share of challenges. If the affluent can still afford trips costing €60,000 and more, the majority have had to significantly shorten their holidays. What was once an average two-week vacation has now been cut down to one. Highlighting a phenomenon that is likely to persist unless Italy’s economic conditions improve.
Giuseppe Aloe
Editor in Chief
