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Let’s fly to Italy…

Friday, 04 March 2022 08:00

All and sundry wild about Italy? So it would seem, and it may not be a simple excess of optimism triggered by the two years of negativity linked to the pandemic. In January 2022 searches for international flights to Italy soared by 201% over the previous year, a figure still below the pre-Covid January of 2020, but only by 36%. 

These figures come from an analysis on travel intentions and bookings by digital marketing platform Sojern. And Italy is topping the list of the countries from which flight booking searches originate with 33.4%, followed by Germany, the United States (12.1%) and the United Kingdom (8.7%).

Airlines on the profitable transatlantic routes are champing at the bit to capitalise on this trend, with the US majors, American, Delta and United, stepping up operations - at least on paper. And so are Ita Airways, Neos and, of course Emirates with its Airbus A380 service to New York.

Even the International Air Transport Association is playing up the upswing in travel demand as it keeps pace with the removal of travel restrictions. It’s still too early to quantify the fallout from Russia's invasion of Ukraine. There will be consequences, at least in the short term, but air transport is resilient...


Massimiliano SartiMariella Cattaneo
Journalist

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