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Today's hotel? A home away from home. But it has to be extraordinary

Friday, 25 February 2022 08:00
Gallicantu Retreat (Sardinia) Gallicantu Retreat (Sardinia)

A few years ago a hotelier pointed out to me that many properties advertise themselves for how they make you feel at home. “But I travel for the joy of discovering new places and escaping from everyday life, so hotels need to have something extraordinary," he said. A provocation of course, yet it contained more than a grain of truth. Because if travellers, especially holidaymakers look for that famous Wow factor, they also want something familiar. The secret, as the old saying goes, lies in finding just the right balance. 

Which is why many Italian hotels are changing tack. Like the Enterprise Hotel, a Planetaria Group 4-star business property in Milan that has opened eight Nesting Rooms in collaboration with the furniture company Moroso. Spaces designed to combine the comfort of a small apartment (the home away from home) with elements of contemporary design for that desirable exotic touch.   

In Sardinia two old rural homesteads have been given new life as the Gallicantu Retreat. The five rooms and two suites embody the warmth of tradition, yet their fairy-tale atmosphere is something quite extraordinary. No less impressive is the 5-star South Tyrolean Quellenhof See Lodge, opening in April. This Alpine wellness retreat has four extra-luxury villas, 26 suites, two restaurants and a spa, but with its palm trees and lush vegetation you could mistake it for a tropical island resort. It even has an F&B outlet under the swimming lake. Now that is something quite extra…ordinary.

Massimiliano SartiMassimiliano Sarti
Journalist

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