The first signs of recovery, harmony between industry players, plans for a relaunch, promotions and marketing: these are the guidelines for a return to pre-pandemic tourism levels in the region says Councillor for Tourism and Local Authorities of the Lazio Region Valentina Corrado who says new investments will be made to promote the region on international markets.
A region to be discovered and enjoyed in all seasons
"The summer season that has just ended showed the first signs of recovery. Working together with the various trade associations we are committed to supporting the sector with investments of €15 million. "Our aim is to attract new tourist segments by creating a different identity for the region and giving visibility to lesser known attractions in the five provinces - to be enjoyed in all seasons – like spas, lakes, food and wine, villages, our coast and religious itineraries.
The Latium region is a multi-faceted and safe destination
Data from the VisitLazio portal show that neighbouring countries and also long-haul markets like the USA are interested in the region as a holiday destination,” said Corrado. “Latium is perceived as a safe destination thanks to the success of the anti-Covid vaccination campaign, and so we are concentrating on training to boost the quality of hospitality and we are working with the various federations, associations and operators to focus on strategic segments such as major events, weddings, motor racing and sport”.
Appealing to international markets
The Region has developed a €5 million plan of enhancement and local marketing to participate in Italian and international fairs, and to promote the Lazio brand and its diversity by investing in campaigns in the Italian and international media. The goal is to boost the appeal of the brand on foreign markets, favour seasonal adjustment and respond to the needs of a tourist who is increasingly attentive to sustainability and the quality of the services offered. The Più Notti. Più Sogni offer consists of two formulas. The first offers one free extra night for every three booked and the second two free extra nights for every five nights booked. The offer has been extended to November 30, 2021. "We are reviewing our initial plan to run into next year, and we are adding a series of services that will involve travel agencies and tour operators".
Rome is a candidate for Expo2030
Italian Prime Minister President Draghi recently announced that Rome will put forward its candidacy for Expo 2030 and Rome is ready for the challenge said Councillor Corrado "This is a unique opportunity for tourism in our region, with a major spinoff on industries and jobs.”
In Italy’s Tuscany region, in the peaceful Siena hills surrounded by vineyards, olive groves and woodlands, Borgo Scopeto Relais, is the ideal place to relax while enjoying the colours of Autumn. Then there are the pleasures of the table. The traditional Tuscan dishes created by chef Pietro Fortunati and Borgo Scopeto’s wines are the prefect way to prepare for the arrival of winter. Choose the Shades of Autumn in Tuscany stay from this elegant Relais in the heart of Chianti.
Seasonal products and the finest Tuscan wines in the La Tinaia Restaurant
La Toscana di Pietro is the name of the special menu chef Fortunati has created to celebrate local food and wines. This creative and contemporary gourmet journey through typical seasonal products is accompanied by fine wines like the Chianti Classico and the Supertuscan Borgonero from the Borgo Scopeto cellar. Autumn is also experienced indoors with the elegant vaulted rooms of the La Tinaia Restaurant transformed into a veritable riot of colours and flavours.
A heated swimming pool and bicycle trails
Strolling around the estate you can’t help being enchanted by the every-changing hues of nature and the beauty of the surrounding landscape, and there is a magnificent view over the city of Siena from the heated swimming pool. The resort’s bicycles are available for sports enthusiasts who want to explore the hills around the Borgo which are dotted with vineyards and olive groves.
Wine-therapy treatments in the spa
And after a walk or an excursion by bike what could be better than relaxing in the Borgo Scopeto Relax spa which has a Finnish sauna, emotional chromo-therapy showers and a swimming pool with a Jacuzzi and a waterfall. Or pamper yourself with the spa’s special treatments and wellness programmes like the wine-therapy sessions that use vine extracts and grape must.
The first Ricerca 12 hybrid hospitality model was 21 Way of Living which debuted in Milan’s Città Studi in 2020. The concept combines traditional and extended-stay hospitality services with the most advanced forms of co -living and co-working, the organization of events and a bistro open to the public. Ricerca 12, headed by Alessandro and Luciano Benetton with co-founder Aldo Giacin, is also looking further afield outside Italy.
A portfolio of 500 million in asset management
According to the Italian daily newspaper Il Sole 24 Ore in the medium term the company’s aim is to create an Italian portfolio for a total of 500 million in asset management, and there is also talk of a real estate fund to attract other institutional investors. At present the platform has committed about €50 million in equity for three distinct developments. In addition to 21Way of Living in Milan, another hybrid structure is scheduled to open in Milan’s Navigli district in 2023, as is a building in via Belfiore in Florence which is currently leased to the state but for which there are plans as a hospitality hub.
The 4-star Milan Navigli Hotel has 120 rooms and co-working spaces
At a later stage the company does not rule out expanding in the field of rental of properties under its hotel management format. The next scheduled inauguration is Milano Navigli, a 4-star hotel with 120 rooms, co-working spaces, kitchens on each floor, a gym, restaurant, bar, laundry, swimming pool and a sky-bar. This is to be followed by Florence and Venice, and the goal of 500 million assets under management should be reached in five to seven years when Research 12 does not exclude development on international markets.
The Palazzo di Varignana, an exclusive resort in the Bolognese hills, has a new holistic programme that aims at solving sleep disorders and boosting psychophysical wellbeing. Green Bathing, Yoga Nidra and Mindfulness, combined with nutritional plans and treatments in the Varsana Spa, are all ingredients of this personalized programme.
The programme of three of six nights aims at achieving perfect harmony
Every change of season can correspond to a change of habits, and the return from holidays and the stress of daily life can cause tiredness, anxiety and sleep disturbances. One solution is the Deep Sleep Programme, a multidisciplinary path with a holistic approach that aims at raising awareness of sleep disorders and transforming the quality of rest for guests to achieve perfect harmony within the body. The programme is in two versions of three or six nights, and was created by dietician, nutritionist and pharmacist Annamaria Acquaviva, who is the health coach responsible for the Resort’s wellness and health projects.
Diet is important and menus are personalized, using local produce
Among the physical activities at the Resort we find Green Bathing, a sensory journey along which guests are guided through the Villa Amagioia park, one of the hundred most beautiful gardens in Italy and part of the Resort's 300-hectare estate. Other relaxing activities include Yoga Nidra, also known as Sleep Yoga, an ancient tantric technique useful for relieving stress. Diet is another pillar of the programme with personalized menus based on the chronotype of each guest and products sourced from the resort’s gardens that are expertly transformed by the chefs to obtain their maximum nutritional properties. Guests can also enjoy the Deep Sleep Massage, an aromatherapy ritual that acts on three sensory pathways, promoting sleep, physical rebalancing and recovery from jet lag.
The Resort has five outdoor swimming pools and a spa
The Resort has 134 contemporary rooms, three independent villas, two restaurants, a 3,700sqm spa, withfive outdoor swimming pools, a gym, and a modern conference center as well as areas for events. The Varsana Spa is an oasis of relaxation with tubs, sensory showers, saunas, Turkish baths and relaxation areas. Palazzo di Varignana is on 30 hectares of park, of which eight hectares are part of the Grandi Giardini Italiani.
A hotel of charm in the north of Italy, in one of the charming old towns around Lake Garda, the Antica Dimora Desenzano is a luxury inn. The priceless collection of antique furniture, works of art and objects collected over many years by Cristina Cagliari, a passionate antiques dealer who turned her family home into this luxury property, ensure that any stay will be a unique and emotional experience.
Five luxury suites and The Atelier with an open kitchen
The property has five suites, each one different but all unique and exclusive and dedicated to 18th-century characters whose portraits are in each room: La Contessina, La Moretta, La Veneziana, Il Libertino and La Principessa. The heart of the Dimora is the Atelier, a refined, intimate and welcoming room with a fireplace and an open kitchen. Teatime here is a celebration of taste with special tastings organized by pastry chef Annalisa Borella, and for trips out of town to enjoy the beauty of the lake from the shore or by boat, guests can request an exclusive picnic basket.
Relaxing holidays, excursions, nature adventures and three golf courses
Surrounded by hills to the south and mountains to the north, Lake Garda is the largest of the Italian lakes. Some of the most famous locations that deserve a visit are the Italian poet Gabriele d’Annunzio’s famous Vittoriale degli Italiani, the Grotto of Catullo and the Castle built by the Scala family who were the lords of nearby Verona. Garda is considered a true paradise and perfect for relaxing holidays, excursions and nature adventures, and for golf enthusiasts there are three courses in the area. For info and reservations http://www.anticadimora-desenzano.com
Explore the heart and history of this stunning northern Italian city with the Visit Ferrara, tourism promotional agency which, up to 26 December 2021, is offering free guided tours of the city’s historic centre, a UNESCO World Heritage Site. Tours are on Saturday afternoons and Sunday mornings The Talking about Ferrara guided tour starts on Saturdays at 3.00 pm and on Sundays at 10.30 am and introduces the Renaissance soul of the city. And for tourists staying in one of the affiliated hotels the tour is free. |
Medieval and Romanesque-Gothic monuments
Starting from the Este Castle, the symbol of the city with its ancient moat, the visit continues on to the Medieval square where you can admire the Romanesque-Gothic Cathedral and the Town Hall, and then wander along the ancient streets of the San Romano and Delle Volte districts and see the city’s three synagogues.
Book your free tour on the Visit Ferrara site
Twenty city hotels are offering this free tour and they can all be booked directly on the Visit Ferrara website. And for anyone who is not staying in one of the affiliated hotels the tour is available for €8.
Delight in the colours of autumn in the heart of the Monferrato area, a few kilometers from Turin at Grep Park, an enchanting Monferrato farmhouse in Monteu da Po where guests can stay in two tree houses: I Ciliegi and La Pineta. These fun well-equipped wooden cottages are suspended between the earth and the sky, and this is the best time of year admire the changing colors of the foliage and enjoy some of the region’s great wines and the local delicacies in the Locanda del Grep.
Romantic landscapes, charming villages, fine food and wines.
Forest bathing is an extraordinary experience surrounded by the flaming colours of autumn and makes for sustainable never-to-be-forgotten holidays. And for those looking for a more adventurous and even greener stay, Parco del Grep also has suspended tents adding to the excitement of discovering this area of romantic landscapes, Romanesque architecture, charming villages, fine food and wines.
E-biking and visits to wine cellars
For lovers of the great outdoors there are countless outdoor activities to be enjoyed, from the marked trails in the park to horseback riding with certified guides, to e-biking. Rental bikes are available for sustainable excursions through the beautiful countryside between Monferrato and the river Po. This is also a land of authentic flavours and great wines, so a visit to some of the local cellars is a must to discover wines like Bonarda, Freisa, Barbera, Chardonnay, Erbaluce di Caluso, as well as the famous Malvasia di Castelnuovo Don Bosco and other ancient Piedmontese varieties. And how can we forget the truffle, the king of autumn in this part of Piedmont?
Midweek breaks for great glamping experiences
In the welcoming Locanda del Grep the cuisine, which is strongly linked to the peasant roots of the Monferrato area, is based on quality raw materials from the farm and selected producers. The availability of tree houses and tents is limited, and especially at weekends they are much in demand so it is a good idea to think of a midweek break to enjoy this unique glamping experience. For information and reservations: www.parcodelgrep.it.
Haller Suites & Restaurant in Kranebitt in the hills of Bressanone is ideal for those who love to relax in nature while enjoying good wine and food. The large windows of the 18 spacious suites look out over rows of vineyards, and the larch wood interiors that blend into the landscape are an invitation to enjoy a good glass of wine and relax after a day exploring the Isarco Valley.
Mountain trekking, e-biking and Gault Millau dining
During the summer months the Plose hiking area is ideal for discovering mountain peaks that rise to 2,000 metres asl, and there are 427 kilometres of trails for biking and e-biking (available to guests). The day starts at the AO Restaurant with homemade delicacies from local farms: eggs from happy hens, regional cheeses and speck, artisanal muesli, hand-made bread and desserts. The restaurant has three Gault Millau Guide hats, and seasonal lunch and dinner menus are served in the courtyard, under the pergola on the terrace, or in the traditional Swiss pine stube room.
A 3-night package, wine tastings and free museum access
The Sleeping in the Vineyard offer, with prices starting from €490 euro per person, is valid all year round and includes three nights in the Terrace Suite, à la carte breakfast in the AO restaurant or in your suite, three dinners with a 4-course menu and wine parings. Winemaker Hans Pichler welcomes guests for wine tastings, and the BrixenCard gives free access to the Plose gondola lift and free admission to the Acquarena and most of the museums in the Alto Adige region.
The Palazzo senza Tempo palace in Peccioli, not far from Pisa is a Mario Cucinella real estate redevelopment with a most unusual and spectacular promenade suspended in the void.
From Medieval bastion to multipurpose events area
The project, part of a municipal programme to enhance and upgrade the historical heritage of Peccioli, involved the mighty 15th-century Medieval bastion on the Via Carraia, and transformeed the ruined palazzo which is part of the old complex. The aim of the project, on an area of 2,500 square meters, was to create new multipurpose spaces for meetings, services, culture and events.
Skylights and bow windows to bring in natural light
The renovation of the Via Carraia Palazzo - renamed il Palazzo senza Tempo, the Timeless Palazzo, for its links to the past, the present and the future - focused on reconfiguring the spaces and functions of the various floors, with work also carried out on the roof and the façade, the addition of skylights and bow windows to bring in natural light, and a new glass roof covering the historic courtyard.
A new centre for events and university laboratories
The complex, formerly owned by the de 'Medici family, is aimed at infusing the town with new life and the building will be used for exhibitions and installations but also for residential laboratories by Italian and international universities, and as a study center on the resilience of small Italian villages.
The Relais Borgo Campello in Campello sul Clitunno a few kilometres from Spoleto was turned into an albergo diffuso in 1997 when Vincenzo and Daniela Naschi saved some old buildings that had been reduced to ruins by an earthquake. With an extraordinary dose of imagination they have created an authentic experience turning the ruins, the castle and the monastery into this appealing property far from the beaten tourist track and surrounded by 14th-century walls.
Historical suites and rooms in minimalist style
The Medieval complex, which has been given a minimalist touch, have suites in the old tower and granary, single rooms in ancient cells rooms, rooms that once belonged to the abbot and the prior and apartments overlooking the valley. The centuries-old beams on the ceilings, ancient terracotta floors, large fireplaces and typical Montefalco furnishings and fabrics all tell of the glorious history of the original manor which was built in 921 by Rovero di Champeaux, Baron of Burgundy, with the two convents being added in 1604.
Wellness in an intimate spa
In the Borgo Campiello spa treatments cost €30 for 90 minutes and the contemporary lighting and furnishings add a touch of glamour to the old structure. Guests can also enjoy excursions to old churches and to the villages of Campello sul Clitunno - famous for its extra virgin olive oil – as well as to art cities like Spoleto, Assisi, Norcia and Perugia. There are also many nature trails and experiences to be enjoyed in the immediate surroundings.
Cooking courses and truffle hunting
The 4-hour Chef for a Day course in the restaurant's kitchen is a chance to learn about Umbrian traditions and the basics of making homemade pasta, desserts and typical local dishes.
For nature lovers there is also the one-day Wild Herbs and Asparagus expedition to nearby woodlands to search for wild asparagus and field herbs with the help of a local guide. They can also enrich their stay as the mood takes them, even choosing to participate in an exciting truffle hunt, lunch in a farmhouse, ad hoc food and wine tastings and visits to the Sacred Forest of Monteluco and the 1218 Convent of St. Francis.