Bluserena, a leader in the Italian Mare Italia sea and sun market, closed a successful summer season with figures back over pre-pandemic levels, having recorded 1.2 million arrivals and a 20% increase in turnover over 2019.
Holiday villages and resorts with direct beach access
Bluserena's properties were the stars of the Italian summer, with 1.2 million visitors, and a total of 4,400 rooms distributed across three, four and five-star villages and resorts in Sardinia, Sicily, Calabria, Puglia, and Abruzzo. All have direct access to beautiful sandy beaches.
Investing in growth
The group has continued to invest in facilities and services, and the acquisition by a leading European tourism investment group based in Spain, will continue the winning streak in 2021. The acquisition included both the properties and the management company and aims at strengthening the Bluserena brand while creating new and more solid development opportunities. There is a €30 million euro investment programme to renew the villages and design new customer services.
Market-exclusive services
Bluserena now provides a plethora of market-exclusive services. In fact all nine of its 4-star summer villages are directly on beautiful sandy beaches, and it has wellness centres and large central restaurants with show cooking and thematic restaurants as well as a wide range of sports services and activities.
Facilities for events and conferences
The 4 and 5-star Charme Resorts are located in the green heart of Ionian Puglia and the magnificent Gulf of Asinara in Sardinia: an exclusive collection of luxury resorts catering to all types of travellers. The Bluserena facilities are also ideal for events and conferences. In Puglia, the Ethra Congress Center has 30 conference rooms and over 780 guestrooms spread across 4 and 5-star hotels, while in Abruzzo, the Serena Majestic Hotel Residence has 30 conference rooms and 480 guestrooms, residence suites, and junior suites.
