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The Human Company Group’s turnover is up +19% on 2022

By Thursday, 23 November 2023 11:48
Hu Norcenni Girasole Village Hu Norcenni Girasole Village

The Human Company Group is gearing up to conclude a stellar 2023, with a +19% turnover compared to 2022.

Villages and urban camping sites are much in demand

This is largely due to a robust performance during the summer months, and projections are for a 19% growth in turnover and a 9% increase in attendance, for a total of 4 million by the year-end compared to last year. The open-air brand, comprising ten properties across Italy and Europe, has posted a 7% increase in overnight stays for villages and an 11% rise for urban camping sites. Following the challenges posed by the Covid period, there is a noticeable upturn in the length of stay, with a 28% increase in villages (7.08 nights) and a 10% rise in urban camping sites (3.04 nights).

Human Company Hu Park Albatros VillageHuman Company Hu Park Albatros Village

An impressive summer performance

Noteworthy among the open-air properties is the impressive performance of the Hu Park Albatros Village, in a vast centuries-old pine forest on the Tuscan coast. In July and August the facility reached 95% occupancy. The Hu Norcenni Girasole Village, situated in the Chianti hills, and the Fabulous Village, strategically located between the city of Rome and Lazio’s seaboard, also boasted occupancies exceeding 90% in July and August. Italy maintains its position as the top market with a 35% share of guests, followed by the Netherlands (27%) and Germany (20%). The presence of guests from historical markets such as France remains significant, while Poland stands out among emerging markets.

valentina fioravantiValentina Fioravanti, Chief Marketing Officer of Human Company

“We provide tailored, authentic, and locally-connected stays”

Valentina Fioravanti, Chief Marketing Officer of Human Company, expressed satisfaction with the 2023 season, saying,- We are very satisfied by 2023 having posted excellent results both in terms of revenues and attendance.” Fioravanti highlighted the growing awareness among Italian and foreign guests of the importance of open-air holidays. She emphasised the company's commitment to enhancing customer experience by providing tailored, authentic, and locally-connected stays. Looking ahead to 2024 with confidence, Fioravanti continued, -For us, increasing the quality of the services involves creating a tailor-made, authentic and connected stay experience with local realities.” The company plans to continue growing and investing, with new projects in the pipeline, including the opening of the Hu Eraclea Village in 2025.

The new Hu Eraclea Village will open in 2025 in the Veneto region 

Early indications for 2024 are promising, with bookings already surpassing last year's figures by over 23%. A pivotal focus for the group in the coming year will be the launch of sales for the hu Eraclea Village, set to open in Veneto in 2025 and be the flagship of the Human Company group. In addition to the Hu openair brand, the Tuscan company is active in catering with the Mercato Centrale format, and manages hostels under the Plus Hostels brand. The Palagina Estate in Tuscany is also part of the Group.

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