Five Bluserena resorts are involved in a series of restyling works costing €55 million.
The company was taken over by a Spanish fund in 2021
The Bluserena resorts undergoing restyling are the Calasarena in Sardinia, Serenè in Calabria, Serenusa in Sicily, and GranSerena Hotel and Torreserena in Puglia, following the acquisition of the company by the Spanish fund Azora European Hotel & Leisure at the end of 2021. The operator has a new logo, consisting of a B that echoes the waves of the sea where the company's 12 hotels and resorts are located, and the curves of the ski slopes of the Vialattea ski area, the location of Bluserena’s mountain hotel.
Marcello Cicalò CEO Bluserena
An advertising campaign featuring the resorts
“We are beginning a new chapter in the history of Bluserena, – says CEO Marcello Cicalò - We are pleased to start the rebranding of the company, with an important restyling of some of tge Bluserena resorts. We are also launching a new and more modern logo, and our first advertising campaign that showcases the unforgettable moments that guests can experience during a stay in our properties and which can be treasured and taken home once the holiday is over."
