The Bluserena Group closed its first year with record-breaking results, says CEO, Marcello Cicalò.
Restylings and on the lookout for new properties
The 12% increase over 2022 was €90 million, and profitability was also excellent. “We are aiming for a further 10% growth in 2024." This year, Bluserena also plans to complete the restyling of five resorts in Calabria, Sicily, and Sardinia which underwent initial renovations for €55 million in 2023. There are no new entries in the pipeline, “but we are working on a series of projects throughout Italy: sea, mountains, and lakes. We are open to both new acquisitions and management or rental contracts."
Full all-inclusive for Is Serenas in Sardinia
The big news this year is the full all-inclusive formula, in Is Serenas in Badesi in Sardinia: a further step in the process of repositioning the property in the upscale and upper-upscale segments of the group’s portfolio. “Our portfolio also includes two 5-star properties, but it is still early to talk about luxury – adds Cicalò - Although it is a future objective. As is the relaunch of the Apulian Ethra Reserve property which has enormous potential, and which we have entrusted this year to a new general manager. Pedro Vazquez is a Spanish professional with considerable international experience. He will guide the relaunch of the resort with a series of innovations that we will soon be revealing.”
