fbpx

Bluserena. 2023 was a record-breaking year, says CEO Cicalò

By Friday, 23 February 2024 10:12
Bluserena Is serenas Badesi Bluserena Is Serenas in Badesi in Sardinia

The Bluserena Group closed its first year with record-breaking results, says CEO, Marcello Cicalò.  

Restylings and on the lookout for new properties

The 12% increase over 2022 was €90 million, and profitability was also excellent. “We are aiming for a further 10% growth in 2024." This year, Bluserena also plans to complete the restyling of five resorts in Calabria, Sicily, and Sardinia which underwent initial renovations for €55 million in 2023. There are no new entries in the pipeline, “but we are working on a series of projects throughout Italy: sea, mountains, and lakes. We are open to both new acquisitions and management or rental contracts."

Is-Serenas-Badesi-Resort-Camera-b
BAspiaggia-mare-2
Badesi-camera-comfort
Is-Serenas-Badesi-Resortpanoramica-villini
Is-Serenas-Badesi-Resortspiaggia-mare
Is-Serenas-Badesi-Resort-Camera-b
BAspiaggia-mare-2
Badesi-camera-comfort
Is-Serenas-Badesi-Resortpanoramica-villini
Is-Serenas-Badesi-Resortspiaggia-mare

Full all-inclusive for Is Serenas in Sardinia

The big news this year is the full all-inclusive formula, in Is Serenas in Badesi in Sardinia: a further step in the process of repositioning the property in the upscale and upper-upscale segments of the group’s portfolio. “Our portfolio also includes two 5-star properties, but it is still early to talk about luxury – adds Cicalò - Although it is a future objective. As is the relaunch of the Apulian Ethra Reserve property which has enormous potential, and which we have entrusted this year to a new general manager. Pedro Vazquez is a Spanish professional with considerable international experience. He will guide the relaunch of the resort with a series of innovations that we will soon be revealing.”   

Image

Latest Video

Frasassi Caves at Las Vegas Travel Agent Forum
Video

Frasassi Caves at Las Vegas Travel Agent…

Frasassi Caves (Grotte di Frasassi), one of the most beautif…

132
Frasassi Caves at Las Vegas Travel Agent Forum
Video

Frasassi Caves at Las Vegas Travel Agent…

Frasassi Caves (Grotte di Frasassi), one of the most beautif…

132

- Our Partners -

- Under the patronage of the Italian Tourist Board -

Image
© 2021 Travel Open Day Srl | All Rights Reserved. - P.IVA IT13119651001